best AdSense placement for high RPM

That’s a great question — AdSense ad placement directly affects your RPM (Revenue per Mille), and optimizing it can dramatically increase your earnings. Let’s go step-by-step with the best-performing ad placements and why they work.

🧩 Understanding RPM First

• Page RPM = (Estimated earnings / Page views) × 1000

• It depends on:

  • CTR (Click-Through Rate)

  • CPC (Cost Per Click)

  • Ad viewability (how visible ads are)

  • Audience geography (USA, UK > India, Pakistan)

So, optimizing placement increases CTR and viewability — boosting RPM.

💰 Best AdSense Placements for High RPM (Proven Layouts)

🟢 1. Above the Fold (Before Scrolling)

Why: First impression area = high visibility and high CTR
Best formats:

• Responsive Display Ad or In-Article Ad

• Place below the navigation bar, or after the first paragraph

✅ Pro Tip: Use only one ad here to avoid clutter. Google rewards “less but visible” ads.

🟢 2. Inside the Content (In-Article Ads)

Why: Users engage with ads that look like part of the reading flow.
Best placement:

• After 2nd or 3rd paragraph

• Every 600–800 words in long articles

✅ Use:

🟢 3. Sticky Anchor Ad (Bottom of the Screen)

Why: Always visible = maximum impressions.
Enable from AdSense → Auto Ads → Anchor Ads ON.
It performs extremely well on mobile (especially for Indian traffic).

🟢 4. Sidebar / In Between Sidebar Widgets

Why: Ideal for desktop users and long dwell time.
Place 1 responsive display ad in the upper sidebar and one in the middle or bottom.

✅ Works best on blogs and news sites with long scrolls.

🟢 5. End of Article / Before Comments Section

Why: Perfect for readers finishing the content; high intent.
Use a large rectangle (336×280) or responsive ad.

🟢 6. Vignette Ads (Full-Screen Interstitials)

Enable from AdSense Auto Ads.
These appear between page loads and have very high CPM, especially from tier-1 countries.

🧠 Bonus Optimization Tips

• ✅ Use Auto Ads + Manual Ads (hybrid setup) for best control.

• ✅ Keep max 3–4 ads per 1000 words (to avoid ad clutter penalties).

• ✅ Test placements with Google Optimize or AdSense Experiments.

• ✅ Focus on mobile optimization (70–90% traffic usually mobile).

• ✅ Improve page load speed (slow sites reduce viewability = lower RPM).

• ✅ Write long-form, high CPC niche content (finance, insurance, tech, hosting).

🔥 High RPM Niches to Target